Your market research is impressive. Your financial projections look solid. But here’s what’s keeping your future competitors up at night: The relationship economy trumps your efficiency metrics. While you’re optimizing supply chains, local businesses are cultivating relationships that no algorithm can replicate. In markets where trust precedes transactions, your operational excellence means little without genuine...Read More

Glovo’s exit from Ghana in May 2024 after less than two years – despite investing $3.7 million – reveals a fundamental truth about African tech: digital solutions cannot leapfrog physical infrastructure challenges, regardless of capital deployed or technological sophistication. The Spanish delivery giant entered Ghana in 2021 with considerable optimism. Their leadership publicly cited the...Read More