#Centre for Doing Business in Africa

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A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
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Let’s address the elephant in the boardroom: Has Africa become the market everyone politely mentions but secretly deprioritizes? The continent’s business narrative oscillates between wild optimism (“fastest growing middle class!”) and quiet pessimism (“but where are the returns?”). Meanwhile, investor attention pivots toward AI, climate tech, and Asian markets with predictable regulatory environments. Yet this...
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Your market research is impressive. Your financial projections look solid. But here’s what’s keeping your future competitors up at night: The relationship economy trumps your efficiency metrics. While you’re optimizing supply chains, local businesses are cultivating relationships that no algorithm can replicate. In markets where trust precedes transactions, your operational excellence means little without genuine...
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My colleague Tom arrived in Lagos with his pristinely polished oxfords. Two weeks later, I spotted him in the market wearing locally made sandals. “The roads between meetings taught me humility,” he laughed. “And my dress shoes taught me about Lagos potholes.” The African proverb says, “When the music changes, so does the dance.” Nothing...
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Glovo’s exit from Ghana in May 2024 after less than two years – despite investing $3.7 million – reveals a fundamental truth about African tech: digital solutions cannot leapfrog physical infrastructure challenges, regardless of capital deployed or technological sophistication. The Spanish delivery giant entered Ghana in 2021 with considerable optimism. Their leadership publicly cited the...
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