Nova Sales & Go-To-Market Leadership Lab

ALIGNING STRATEGY, SALES AND EXECUTION TO WIN IN COMPETITIVE MARKETS

Nova Sales & Go-To-Market Leadership Lab is a dynamic, cross-functional programme that empowers business and functional leaders to tightly align business strategy with go-to-market execution and high-performance sales outcomes.

Indicative Modules:

• Aligning Sales Strategy with Business Growth Goals
• Designing & Leading High-Impact Go-To-Market Strategies
• Strategic Account Segmentation and Customer Profitability
• Sales Performance Levers and Commercial Execution
• Leading High-Performing Sales & Revenue Teams
• Digital & AI Tools for Modern Sales Leadership
• Cross-Functional Simulation: Building a Go-To-Market Engine

Duration: 3 days
Target Audience: Leaders in sales, marketing, commercial, business development, strategy,
product, and general management
Level: Mid to Senior Management
Format: Blended (in-person and online)

What Your Organisation Gains

• Cohesive alignment between strategy and sales for better results
• Strengthened go-to-market capabilities across teams and geographies
• Improved win rates, customer acquisition, and market expansion
• Clear action plans tailored to your business stage and sector

What Participants Gain

• Deeper strategic understanding of sales as a growth driver
• Tools and frameworks for customer segmentation and sales strategy
• Confidence to lead transformation across the commercial value chain
• Collaborative, hands-on experience designing real-world GTM solutions

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